Happy National Beer Day! May your happy hours be hopping on this beautiful brew holiday. To celebrate, Bbot took a look at some of our favorite beer flights and fancies of National Beer Day 2021 to share and inspire you. 

Breweries and beer halls can always benefit from creative thinking and fresh perspective to change things up, and there’s nothing quite like excellent brewery marketing. Here’s how a few popular breweries revamped their marketing strategy to catch patrons’ eyes on National Beer Day!

Check out our revenue growth guide for techniques and tools to grow your sales in the long term.

Combustion Brewery & Taproom, Pickerington, OH

The Girl Scout Flight

Combustion Brewery released a Girl Scout Cookie flight in honor of International Women's Day. Their brewery marketing plan featured actual girl scout cookies sold by their local Troop 5942 and specifically paired beer with each type of cookie. This flight is the only way we want to eat girl scout cookies now, except for Thin Mints straight from the freezer. Those are perfect as is.

We love the creativity that inspired this flight, but our favorite part is how it directly supports the local community. Local businesses thrive when they form meaningful connections with their community — consumers have a higher drive to support a venue they know will support them right back. It's a win-win-win situation for your business, patrons, and community.

Bluejacket DC, Washington DC

Josh Gibson Inspired Double IPA

Bluejacket DC partnered with the Josh Gibson Foundation and Nats4Good to create "We Are the Ship, All Else the Sea," a hazy and fruity Double IPA in honor of Black History Month. Bluejacket brewed this beer in honor of Josh Gibson, one of the great baseball players on the Washington Homestead Grays.

Not only is this IPA delicious a slice of local history, but 10% of all its proceeds go to the National Youth Baseball Academy's HUSTLE program. This is another excellent marketing strategy for a brewery — guests are more likely to purchase when they can simultaneously enjoy a brew while supporting a cause they’re passionate about.

Jester King Brewery, Austin, TX

Persimmon and Shiso Fermented Beer

Kombucha better watch its back. This incredible Shiso and Fuyu Persimmon blend just dropped by Jester King in Austin, TX, and we're seriously considering driving down from New York to pick up a case or seven. Texas-grown and tangy-sweet, this is the kind of light and bright drink we're craving as the days get warmer. 

Locally sourcing your fruits for fermenting is a great move — fresh, high-quality ingredients for you, plus higher sales from diners eager to shop local and enjoy locally-sourced dishes and brews. Plus, add a classy glass twist to the brew, and it immediately becomes a beer for any occasion.

PS: There's a rumor that Jester King’s next drop will be made with mushrooms, so keep an ear to the ground. You don't want to miss what Jester King Brewery offers, especially neer National Brew Day 2021.

Ballast Point Brewing, San Diego, CA

Habanero Sculpin IPA

We've had fruity IPAs, dark IPAs, but spicy? Ballast Point Brewing is bringing back a clamored for favorite, the Habanero Culpin IPA, and we're bouncing in our seats. This brewery marketing plan is a bold swing with significant results. Adding habanero peppers to a brew is unexpected and just the right combo to make a splash in a fruit-standard industry.

Finding something new to stand out from the crowd can be a challenge. Ballast Point proves that taking big swings to stand out from the competition can have a great payout. Dedicate part of your brewery’s marketing strategy toward advertising your latest brew. Pique the interest of both new and returning patrons: they simply must stop in and try it for themselves.

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Now go forth and raise a glass in honor of National Beer Day 2021! Support a local brewery near you, or kick back and plan your bar marketing ideas. Think we’re missing something? Tag us @meetbbot on Instagram to show us what we left out!